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A Norwegian outerwear maker, twelve years deep with a loyal climbing community. The redesign needed to feel inevitable, not novel — a system that moves from a hangtag to a film title without losing its centre.
I'm a Creative Director, designer, and professional overthinker of things most people don't notice. I've spent my career making brands look better, digital experiences feel smarter, and complicated ideas seem ridiculously simple.
I believe good design should make you think. Great design should make you feel something. Bad design keeps me up at night. Based in Salt Lake City. Inspired by the American West. Fueled by good ideas, questionable amounts of coffee, and an unhealthy obsession with golf.
My influences are rooted in Swiss design with the untamed spirit of the American West and the vibrant hues of Mexican culture. With a diverse canvas spanning agencies, tech realms, and consumer landscapes. My work is a testament to the boundless possibilities when cultural diversity meets design expertise.
